Small businesses often overlook the amazing power that a website provides. As a business owner, you should already know that the majority of your business comes from referrals. So what is the first thing a referral does when someone tells them about your business? You guessed it, they look online to see what the face of your business looks like. Without a website, you are losing a valuable opportunity to close those referrals.
For advertising, your website provides a valuable bridge between your business and your prospect. It creates a bond that allows that prospect to take themselves from the looking stage to the buying stage and keeps them from leaving to your competitor (who has a website).
For branding, having a website allows you to show the prospects everything that embodies your business. Things that words cannot express, your website layout can.
For a story, I once built a website for a 48-year old that had struggled for a while in the restoration industry, after building him a simple website he was able to use it as a bridge between himself and prospective employees, he was able to get more applicants than he ever had before with a simple form submit page added to his website. This allowed him to find great salesmen, in one year he took his company from grossing $45,000 yearly to over $1,000,000 profit in one year.
Still, thinking I’ll get a website later?
So how do you get a website? You have a few different options; you can either create your own by signing up for a site like GoDaddy and Hostgator by buying layout editing software and upload your own. This process is actually quite simple if you already have the editing software.
The other option is that you can find someone to build a website for you. Either way, it’s important to always keep the focus of your website on the prospect you are trying to acquire. Zicorb is a great company I will strongly recommend you to contact them. Let me know in the comments if you have ever tried their services.